Development abroad was born in the form of export and, subsequently, with internationalization 2.0 it evolved through investments and direct presences abroad (with relocation processes), substantially driven by cost advantages.
But when products become containers of knowledge and know-how, what makes them unique is their ability to differentiate themselves by incorporating various types of knowledge and skills, and then neo-artisan skills tend to establish themselves.
In recent years there has been the enhancement and growth of a myriad of global niches and the progressive fragmentation of production, which is now increasingly “global”.
Global value chains have emerged with the construction of complex supply chains, which recompose production skills, in which the role of sub-suppliers is enhanced according to the position (upstream or downstream) carried out in the production chain.
In the end, globalization does not tend to standardize everything (according to the logic of an exasperated and unifying “multinationalization”), but often leads to the enhancement of different cultures and is characterized by the coexistence of two opposite principles: tribalism and globalism, because global citizens on the one hand they are users of an overall culture, but on the other hand they live in a reinforced (and in many ways counterbalanced) way the traditional culture. And from this “fluid” interconnection often new ideas and achievements arise. To seize the opportunities we must move to an internationalization 4.0 that we can define as “glocal” value chains, where international development always depends on the placement in the supply chain and value chain, but the latter is made up through the enhancement of local skills and global, to “value” all the resources and skills existing in the territories of the world.
The new frontier can be defined as e-mondialization because it requires the interaction between digital virtual networks and the capacity of people.
E-mondialization is based on forms of glocal customization, i.e. on the ability of virtual communities, but also of personal ones, to give value to production phenomena, in which the productive and service aspects – relating to the supply side – combine and merge with the inputs, proposals and evaluations of consumers / users, in a process that enhances the role of communities that interact on the web and on the web.
The “e” of the new globalization must be grasped in its relevance. It is precisely here that internationalization 4.0 joins with Industry 4.0, that is with the drive to adopt forms of production (as well as marketing) with greater digital content, exploiting all the potential offered by new technologies.
In this context, the VIRTUAL ITALIAN-IRANIAN CHAMBER OF COMMERCE was born as a virtual community in order to enhance the personal qualities and production phenomena of two countries, Italy and Iran, linked by close and constant commercial and cultural relations. The virtual Community represents the meeting point between the interests of two markets, in a collaboration that offers the economic world of the two countries the opportunity to expand investments and at the same time increase business opportunities. The virtual community aims to consolidate, favor and strengthen both economic and cultural relations and increase knowledge, a fundamental tool for mutual development and integration. The virtual Community promotes and organizes economic, cultural and scientific activities in webinars: seminars, conferences; partner and market studies and research; participation in international fairs and exhibitions. The virtual community also promotes joint ventures and agreements and any other initiative that favors the strengthening of economic-commercial relations between the companies of the two countries, carrying out awareness and support activities.